WSU Design and Merchandising Students Receive Recognitions from WindowsWear Mentorship Competition
Six students in the Winter '22 Visual Merchandising Display course have received recognitions from the 2022 WindowsWear Mentorship Competition. The Visual Merchandising Display course covers visual merchandising concepts and trends, and design elements and principles used in display. Creative experimentation across media is encouraged in this course.
About the Challenge
WindowsWear is a retail and e-commerce visual database that offers competitive research, information, insights, and trends. Content includes visual merchandising, window displays, retail & interior design, product packaging, e-commerce, technology and more.
This year, entries for the WindowsWear Mentorship Competition could focus on one of 3 major luxury brands: Coach, Kate Spade, and Longchamp. Professor Monika Sinclair gave her students the choice of working on one of the three brands for their final project for the Visual Merchandising Display course, and then submit the concepts to the competition.
For both Coach and Kate Spade, students were challenged with the prompt to share concepts about the metaverse, experiential, and immersive ideas in retail and window displays. Longchamp Paris invited students to design a window display for Fall 2022 with the theme "Spirit of Parisian CafÃ©s".
Maya Kasbah took 1st place for Coach, Zoe Rogula took 2nd, and Sam Abeme Nguema took 3rd. Kate Martin took 1st place for Longchamp and Joseph Johnston took 2nd. Lela Neal took 3rd place for Kate Spade. The 1st place winners received paid internships in New York City this summer and all the finalists won prizes from the brands. "The results were impressive, and I was beyond happy that the students received recognition for their concepts," says Professor Monika Sinclair who instructs the course.
This is the second year that Sinclair's students have been recognized for their WindowsWear Mentorship Competition entries. In 2021, WSU student Vanna Wilke took home second place for her concept for Coach and eight other students were finalists across two contests.
Student Project Highlights
To read more about the 2022 WindowsWear Mentorship Competition, check out these links: