WHO Guideline on "Communicating Risk in Public Health Emergencies"

The World Health Organization (WHO) announces the first ever evidence-based WHO Guideline "Communicating Risk in Public Health Emergencies" to provide WHO member states, partners and stakeholders involved in emergency preparedness and response. College of Fine, Performing and Communication Arts Dean and Professor Matthew Seeger is one of the experts involved in the development of the guideline.

The recommendations in the guideline provide overarching, evidence-based guidance on how risk communication should be practiced in an emergency. The recommendations also guide countries to build capacity for communicating risk during health emergencies and is a contribution to national risk communication capacity building under the International Health Regulations and Pandemic Influenza Preparedness Framework.

To view the Guideline, visit http://www.who.int/risk-communication/guidance/download/en/