Dean Seeger comments on Malaysia Airlines' crisis communications...
International Business Times
MH17 crisis response: Has Malaysia Airlines learned from MH370 disaster?
By Zoe Mintz
Within an hour after Malaysia Airlines flight MH17 crashed Thursday, the airline sent a tweet confirming the flight had lost contact over Ukrainian airspace. Malaysia Airlines' future may depend partly on how it handles this crisis and how the story plays out over the next days and weeks. Malaysia Airlines officials have been reeling since MH370 disappeared into thin air last March with 239 people aboard. "The airline is in much better position. Hopefully they have learned lessons [from the MH370 disaster] on being transparent and open," Matthew Seeger, a communications professor at Wayne State University, said. "Concern for the victims -- that's what Malaysia Airlines should be talking about immediately," Seeger said.